DISCOVER MINILAND

Who we are

Miniland is an educational toys brand whose expertise is on social & emotional learning toys (SEL) delivering on our values of diversity, inclusion, cooperation and tolerance.

OUR PURPOSE

A world in which to shine as they grow

At Miniland we believe that the world is a better place when being parents becomes a journey for growth where we free up all of our potential.
It is a journey to discover, create and connect significant moments in the role of caring for and teaching our little ones.

We have a plan: grow together while enjoying the journey, so all children grow and shine with their own light.

OUR BRAND IDENTITY

How do we see the world?

Hi, world! We're here to tell you:

That we accompany every child from the moment they first open their eyes. That for Miniland parenting and education symbolize engines of the future. That every child is a galaxy. And it shines with its own light. That caring and teaching does not mean protecting or indoctrinating: it is admiring, it is connecting to let the talent flow. And growth, a collective journey of discovery.

We are a brand dedicated to the community of families and educators. It's time to celebrate that they have and we have a whole life ahead of us. And to create moments that matter.

We're Miniland, and we have a plan:
Growing up together enjoying life
so that each child can grow up in his or her own light.

LOOKING TO THE FUTURE

Our vision of a child's world

Build a better world for the community of parents and educators, a world in which future generations can achieve their noblest dreams and make them a reality.

A world where being unique means shining with your own light.

The values that motivate us

We free up talent in community. We breathe fun. We care for experiences.

Care

Caring does not just mean protecting: it means admiring to encourage, connecting in a healthy, natural way to create difference day after day.

Smart

We create simple, intelligent solutions that encourage growth from a foundation of emotion and expertise.

Growth

The challenge of promoting diverse ways of exploring, discovering and awakening our talent. The certainty of knowing that anything is possible and dreaming further.

Fun

We play to learn skills and knowledge. We conceive of fun as a way of life.

Expertise

The confidence of knowing. The exactitude of learning with a smile.

Social

We conceive of the little ones' individual growth as a fluid journey encouraged by an entire community of parents and educators.

Learn

We free the talent in our community. We nurture experience.